Sometime is hard to create your own company brand, and by educating yourself before hand will make the ride pleasant and smother:
1.) Determine your brand target audience
Solidify a picture of your consumers that understand and relate to it. To get there start by answering the following questions:
a. Who am I trying to reach?
b. Who would benefit from my product or service?
c. What types of technology do they use?
d. What kind of media do they consume?
e. What kind of message will resonate with them?
2.) Be as specific as possible depend on demographic
a. Stay at home moms
b. College students who are far from home
c. Older adults who are suffering from arthritis
d. Brainstorm characteristics of your target
3.) Create a Mission Statement
Your mission statement is something that should sum up what your brand is in just a sentence or two…why you do what you do.
4.) Keep it clear, keep it brief- vision of your company
5.) Keep your friends close but your enemies closer
Create a list of all your competitors and study the way they brand their product or service.
What mistakes have they made that you can learn from?
What visuals do they use on their social media-do these posts get a lot of engagement?
What do their customer reviews say? Start by comparing two or three companies.
6.) Imitation is the sincerest form of flattery… but only when it’s done correctly.
While your goal is to create a unique brand there is also no use in reinventing the wheel when it comes to marketing strategies and techniques. See in Instagram what competitors do. Be aware – don’t get too close to copy what’s already out there, because a little thing called intellectual property can rain on your parade.
7.) Keep recalling What makes your Unique
When you are going through the steps of building your brand is really easy to get overwhelmed by competition and thing to yourself… when happens look back to your mission statement and keep remind yourself that you Do bring something unique to the table.
8.) You Bring Value to the Table.
Be creative in thinking about what your brand brings to the table.
9.) Creating a Brand Style Guide
Style guide which will essentially act as a refence for the company visuals and graphics.
Your style guide with include the following:
a. Logo size and placement (always in the bottom right -hand corner, or at the top in the center)
b. Color palette (think McDonalds, Target, or your favorite football team
c. Fonts and topography (something easy to read)
d. Iconography (will you use unique icons for listing bullet points? Do you have any graphics that could accompany your copy content?
e. Photography/image style (will your photos be dark and full of contrast? Will they be high-definition and bright? Will you go with a black and white theme?
10.) Creating a Brand LOGO
Remember that this logo will appear on everything that relates to you and your business.
11.) Another Note on Logos
The business owners, bless their hearts, had a vision for what they wanted their logo to be-straight to the point and a visual exclamation of the service they most wanted to promote laser eye surgery. Soon after they consulted with a professional, they changed their logo and went on to become much more successful within their community.
Your brand voice is important because it will shape how you communicate with your consumers, as well as how they respond to you.
12.) Forming your brand voice
The way that you talk to an 18-year old is different than the way will speak to a 65-year old. The way you’ll shape a message as a dental practice is different from the way your will write copy as a quirky boutique. It’s up to you to decide whether you want to come off as professional, friendly, authoritative, technical, conversational, informative, or some combination of those.
– Who you are?
– What you offer
– Why people should care
13. Striking with Emotion
Now more than ever, we don’t have time to listen to a long drawn out story about why a brand or business or product is essential. We’re berated continuously with messages and advertisements, making it extremely important for YOU to find a way to cut through the clutter and connect with your consumer on a simple human level. The best brands build their consumer base by tapping into emotion.
14.) Don’t overlook the small touches
Use social media platforms to tell your story, share your experience, and describe the ways that your products and services are affecting change and improving people’s lives.
15. Fully integrate your brand into Everything
Small touches that make you stand out with make your customers remember you. Your brand should be visible and reflected in everything that your customer sees. From business cards and advertisements to packing and artwork in your store, everything should fit into a similar aesthetic.
16.) Stay consistent, be significant
Just keep in mind, if you are constantly changing your branding, your consumers will get confused, and building customer loyalty with become all the more difficult. A solid brand building process can transform your business form a small player to a successful competitor.
Once you’ve developed a consistent message and a visual identity that reinforces your mission and resonates with your target audience, you with discover that your customers will came rolling in.
YOU MADE IT!
Desi Tahiraj Consulting Inc.